Did you know that you can redirect a QR code's destination even after generating it?
It's not rocket science or a magic trick; using the right software can give you the capacity to edit the information inside the QR codes even after generating them.
What's more, these tools can do so much more than just changing the QR code information. They offer many great features that can take your QR code game for your personal or professional use to the next level.
Check out the top reasons for redirecting existing QR codes to another destination.
Redirect to another destination with dynamic QR codes
Dynamic QR codes are key to redirect existing QR code to another destination, like a new webpage, an updated file, or entirely new content—even after generating and printing them!
Unlike static QR codes, which store permanent information once generated and printed, these dynamic codes boast editability and trackability, which can be ideal in a variety of situations—be it for personal or professional uses.
Explore the situations where you can find dynamic QR codes to be extra useful.
Launch time-sensitive marketing campaigns
Say you're launching a QR code-based marketing campaign for Thanksgiving. In this campaign, you integrate these codes into promotional materials like posters, brochures, online ads, and more.
After Thanksgiving, these QR codes are already irrelevant. Whether they lead to a survey or a promo code, it's not practical to keep them scannable. That's where dynamic QR codes kick in.
With dynamic QR code management, you can deactivate QR codes after a certain period and then reuse and reactivate them by editing their content, designs, and expiry, making them ideal for time-sensitive marketing campaigns.
Update broken URLs and inaccessible web pages
One of the most common uses of QR codes is to redirect users to a web page, like a brand's landing page, e-commerce platform, or social media pages. In fact, URL topped many lists for the most popular QR code solution.
The problem arises when these URLs become broken or inaccessible due to a variety of reasons. Regardless, broken URLs and inaccessible web pages greatly affect user experiences.
With dynamic QR codes, you can always modify the embedded information through a QR code URL update to ensure they lead to accessible, optimized, and aesthetically pleasing web pages.
Correct mistakes after generating a QR code
Many reasons can lead to inaccessible web pages—one of which is a typographical error when typing the URL. Fortunately, you can easily fix this issue with dynamic QR codes.
Moreover, the edit feature allows you to correct the mistakenly embedded information. For example, you mistakenly printed a QR code that compels users to download your app in your pamphlet, but it's not meant to redirect to this page.
With dynamic QR codes, you can perform a QR code destination change to correct your mistakes accordingly, ensuring that they won't affect the success of your QR code implementation.
Need to change the content regularly
If you own a cafe or restaurant that changes its menus seasonally, digital menus powered by dynamic QR codes can significantly improve your business.
As you can always edit the information inside the QR code, you don't need to print sets after sets of physical menus whenever you're changing your selections. Instead, you can simply print a batch of QR codes and then use them over and over again.
This can save you heaps in printing costs and time to implement the changes in your menu.
A/B testing through dynamic QR codes
A/B testing is one of the most effective digital marketing strategies to gauge the content that the target audience likes and wants to see from your brand.
Dynamic QR codes enable you to employ A/B testing more strategically in your QR code-based marketing, as you can swiftly change the information embedded in the code to the content desired by your audience.
Being able to change and follow through with the results of the A/B tests as quickly as possible is key to more successful implementation, with higher conversion rates, lower bounce rates, and improved overall user experiences.
Beyond redirecting: Benefits of dynamic QR codes
Besides redirecting to another destination, dynamic QR codes offer a range of useful benefits. To unleash the power of editable QR codes, be sure to select a trusted QR code generator like Free QR Code Generator that can give you these features.
Here are other benefits of dynamic QR codes:
Track QR code scans and performances in real time
Dynamic QR codes aren't only editable; they're also trackable!
This trackability feature is practical for QR code marketing, allowing you to monitor and manage the following metrics:
- Total number of unique scans
- Top device that has scanned the QR code
- Accurate time and location of QR code scans
Manage all your QR codes in a centralized dashboard
To help you use your dynamic QR codes more efficiently, most QR code generators provide you with a centralized dashboard where you can manage all your codes in one place.
This dashboard can help you streamline your operations, especially if you're using these codes for marketing campaigns, as it is also where you can see QR code scans and performances.
Provide more advanced QR code solutions
To boost the traceability and editability features of dynamic QR codes, some platforms offer additional tools that can surely level up your marketing using these codes. Some of these features include:
- Retargeting
- GPS tracking
- QR code geofencing
- Expiry
- Password
- Email scan reports
- URL UTM builder
Flexibility to redirect QR codes at any time
Anything can happen that may require you to have a QR code redirection service. Just know and trust that a free dynamic QR code generator always has your back!
The flexibility to change information at any given moment ensures that your QR codes, especially for marketing and advertising, remain updated, relevant, and effective for as long as possible.
